Brand guidelines · v0.1 · Sep 2026
instapublish.in brand
The identity system for instapublish.in — logo, colour, type and stationery, and how to use them together.
About the name. The name signifies a fast and efficient way to create and share content, appealing to the need for immediacy in the digital world.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “i” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1A1A1ARGB 26, 26, 26#000000RGB 0, 0, 0#C8102ERGB 200, 16, 46#141414RGB 20, 20, 20#F5F2ECRGB 245, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Playfair Display
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Source Serif 4
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxPublish Instantly, Share WidelyH2 · 36pxPublish Instantly, Share WidelyH3 · 24pxPublish Instantly, Share WidelyBody · 17pxPublish Instantly, Share WidelyCaption · 13pxPublish Instantly, Share WidelyLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@instapublish.in
www.instapublish.in
Founding Team
instapublish.in
hello@instapublish.in · www.instapublish.in
www.instapublish.in
Explorations
Alternative wordmark directions considered for instapublish.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.